Yukie Hiruta Portfolio
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LINE Fashion Show 2025
The Eve of the Masque
Behind silk masks and gilded shadows, names fade and status disappears. For one night, only elegance, movement, and mystery remain.
Anonymity. Spectacle. Beauty.
Welcome to The Eve of the Masque.
My Role:
LINE is one of the largest fashion and editorial societies at the University of Warwick. Founded in 2018, LINE has continued to grow in visibility and is now recognised for producing an annual fashion show each year.
As Head of Marketing in 2025/26, I was responsible for creating content primarily for Instagram. This included posts, reels, and stories, while also leading and guiding four executives within my department.
While I mainly created event-focused posts for the main Instagram feed, I also produced reels that complemented each event, including interviews and content inspired by trending formats.

Fashion Show Promotion through Targeted Social Media Strategy
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*All related social media content is available on the LINE Official Instagram and TikTok accounts.




Editorial‑Style Social Video
























